I get it. A self-employed photographer wears many hats. There is no marketing, accounting or human resources department. It’s an army of one. If you don’t tell the world how great you are, who will? (maybe your clients, but thus I digress)
There is no denying the power of social media in advertising. Why do you think every company and human being on the face of the planet is Twittering or setting up a Facebook fan page? Why blog when you can tag clients on Facebook and immediately get feedback and comments from all your friends and clients? People who can’t take a minute to share a comment on a blog will spend all day leaving comments on Facebook.
It just so happens that many of my friends on Facebook are photographers. It can be an isolated work experience. Most of us are sole-proprietors. The industry specific water cooler talk, gossip and trend awareness all happen at conventions, forums and through social media. But lately, I’ve noticed a trend happening in my global network. And I’m not alone…
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